Portfolio

A decade of design behind every campaign.

Ten plus years running Orelux as a freelance practice; branding, publication, packaging, illustration. It’s why marketing strategy here arrives with the creative already made.

Context: this archive spans back to 2012, made by hand in Photoshop, Illustrator, and CorelDraw, years before AI generators or drag and drop template tools like Canva existed. Judge the craft against what was actually available at the time, not against what a template can spit out today.
Note: tiles in the archive groups are placeholders pending confirmed display rights for corporate client work and EXIF stripped source files. The live brands above are our own channels — open any of them.

Brands I run — see them live

Not archive scans: these are running right now. Open any channel and judge the work where it actually lives.

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Gelair

Website and B2B channel creative for the air conditioning line — product pages, launch assets, and social. (Sept 2022 – May 2024)

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CA Solar

Solar arm of the group: site design, explainer graphics, and the B2B feed that feeds its pipeline. (Sept 2022 – May 2024)

Campaign & social assets

Design in service of performance, the work behind the numbers.

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Product Photography & Video

Captured, directed, and edited publish ready product content in-house at PT Environeer.

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Template Systems

Canva and Figma social template sets, built so brand consistency holds without a designer in the loop.

Brand Identity

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PUTA14 Catering

Full rebrand; logo, book layouts, packaging, and menu brochure for an F&B relaunch. (2020)

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PT PJB UBJOM Pacitan

Environmental logo, book cover, and poster. The poster placed 3rd in PLN Indonesia’s national environmental poster competition. (2018)

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PT Kalimantan Prima Persada

Environmental icon design. (2019)

Publication & layout — open the books

Print work judged the way it was designed: two facing pages at a time. Use the arrows, your arrow keys, or swipe.

GO Circular Indonesia — company profile

GoSirk · social enterprise · Bali & Banyuwangi

16 pages

A 16 page investor-facing profile for PT GO Circular Solutions Indonesia, a waste management social enterprise working with CLOCC, Norad, and Bappenas. Cover to contact page: the brand system, the section openers, the data tables, and the photo essay — all built to carry dense impact reporting without reading like a report.

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Working formats & tools

Brand systemsPrint & publication layoutPackagingSocial & ad creativeIllustrationFigmaPhotoshopIllustratorCorelDrawCanvaProcreateCapCut

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